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The Lance Armstrong Notebook

Posted in , , , Sun, 09 Jul 2006 07:40:00 GMT

Lance Armstring and his notebook

I was recently in the market for a AMD 64 notebook because I wanted a portable system to do x86_64 linux testing. The HP Lance Armstrong L2000 series notebook was one that I came across. The technical features were fairly standard so it didn't stand out for me. From a marketing perspective however, each laptop is branded with the LIVESTRONG logo, has Lance's signature, comes with a yellow wrist band and provided a $50 donation to the Lance Armstrong Foundation. Certainly the yellow LIVESTRONG wrist bands were decent business (counterfeiters were convicted and fined $111,000 for selling fake wrist bands), but I wondered how many people would buy a notebook computer because of Lance Armstrong and the LIVESTRONG program

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My question was answered in July's Business 2.0 magazine which says the Lance Armstrong notebook has sold over 40,000 units and is the best selling laptop at CompUSA for 2005Q3. Originally $50 was donated for each laptop sold but now it's been increased to $150 and the laptop has its own website. The laptop is now sold exclusively at CompUSA - I'm not sure if CompUSA had an exclusive before or if this after their great success. Additionally, HP has picked up 2 points in market share against Dell since the program started and AMD's market share has gone from 9% to 11% (of course a lot of AMD's rise is due to price-performance, not Lance's notebook; the HP vs. Dell numbers may also be due to Dell's reluctance to use AMD). Some good insight into the power of brands.

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